{"id":2099,"date":"2019-07-09T10:30:13","date_gmt":"2019-07-09T10:30:13","guid":{"rendered":"http:\/\/172.233.12.166\/?page_id=2099"},"modified":"2024-07-29T08:35:22","modified_gmt":"2024-07-29T11:35:22","slug":"investigacion-de-mercado","status":"publish","type":"page","link":"https:\/\/highdare.com\/en\/investigacion-de-mercado\/","title":{"rendered":"Market research"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2099\" class=\"elementor elementor-2099\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-676093f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"676093f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db79d58\" data-id=\"db79d58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c9432f elementor-widget elementor-widget-heading\" data-id=\"6c9432f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce4344f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce4344f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c69c1e\" data-id=\"4c69c1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f712586 elementor-widget elementor-widget-elementskit-heading\" data-id=\"f712586\" data-element_type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle\">\n\t\t\t\t\t\tMarket research\n\t\t\t\t\t<\/h3><h1 class=\"ekit-heading--title elementskit-section-title  ekit-heading__title-has-border start\">The process of gathering, analyzing, and interpreting information about a market, its consumers, competitors, and environment enables informed decision-making and improve performance.<\/h1><div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider elementskit-style-long\"><div class=\"elementskit-border-divider elementskit-style-long\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba43ead elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ba43ead\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"340\" src=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Customer-Insight_.jpg\" class=\"attachment-full size-full wp-image-6473\" alt=\"\" srcset=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Customer-Insight_.jpg 500w, https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Customer-Insight_-300x204.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Conocimiento del Cliente<\/h3><p class=\"elementor-image-box-description\">Helps to understand the needs and expectations of customers in order to plan a strategy over time. Customer insight involves all the structured data that defines a buyer and all those involved in the buying cycle.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125eb41 elementor-position-right elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"125eb41\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"500\" height=\"340\" src=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Market-Research.jpg\" class=\"attachment-full size-full wp-image-6474\" alt=\"\" srcset=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Market-Research.jpg 500w, https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Market-Research-300x204.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Market research<\/h3><p class=\"elementor-image-box-description\">Market research investigates the preferences of potential buyers of a product or service in order to obtain a clear picture that will ensure that the right decisions are taken. Its purpose is to gain an in-depth knowledge of the niche to be conquered and its degree of profitability.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bff68 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"c0bff68\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"500\" height=\"340\" src=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Medicion-de-la-voz-del-Cliente_.jpg\" class=\"attachment-full size-full wp-image-6475\" alt=\"\" srcset=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Medicion-de-la-voz-del-Cliente_.jpg 500w, https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Medicion-de-la-voz-del-Cliente_-300x204.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Voice of Customer Measurement <\/h3><p class=\"elementor-image-box-description\">Provides feedback on customer experience and expectations of a brand's products or services. Collecting data from a wide variety of sources facilitating data-driven decision making.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18e300 elementor-position-right elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"a18e300\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"340\" src=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Encuestas-market-research_.jpg\" class=\"attachment-full size-full wp-image-6476\" alt=\"\" srcset=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Encuestas-market-research_.jpg 500w, https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Encuestas-market-research_-300x204.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Surveys<\/h3><p class=\"elementor-image-box-description\">Determine customer satisfaction with products, services or the overall impression of a company. Identifying customer needs and trends and to gain insights from a population or interest group.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1ae5d elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1b1ae5d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"340\" src=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Focus-Group.jpg\" class=\"attachment-full size-full wp-image-6477\" alt=\"\" srcset=\"https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Focus-Group.jpg 500w, https:\/\/highdare.com\/wp-content\/uploads\/2024\/07\/Focus-Group-300x204.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Grupo de Enfoque<\/h3><p class=\"elementor-image-box-description\">The Focus Group allows for qualitative research with a small group of people. Survey to gather relevant information about a launch and get ideas for improving existing products or developing new ones.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69a4dd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69a4dd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad357a1\" data-id=\"ad357a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed614f2 elementor-widget elementor-widget-spacer\" data-id=\"ed614f2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1295a4a elementor-widget elementor-widget-elementskit-heading\" data-id=\"1295a4a\" data-element_type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h3 class=\"elementskit-section-subtitle\">\n\t\t\t\t\t\tWhat about Highdare, exactly?\n\t\t\t\t\t<\/h3>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Simply, we know what we do. We are specialists in Market Research, we combine the technical capabilities and business knowledge of our teams to deliver a complete and multidisciplinary value proposition. We are continuously measuring the size and trends of the market, its dynamic functioning and evolution, understanding and addressing trends, using customer segmentation and \/ or consumers, to perform analysis of direct and indirect competition, understanding the barriers to entry and making contingency analysis of business, among other things. We propose an approach in which we use everything from psychology and sociology capabilities to data science and technological solutions to make a difference in our surveys, focus groups, and other types of research and market studies that we offer.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"ekit_heading_separetor_wraper ekit_heading_elementskit-border-divider elementskit-style-long\"><div class=\"elementskit-border-divider elementskit-style-long\"><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0d486 elementor-widget elementor-widget-spacer\" data-id=\"4e0d486\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Investigaci\u00f3n de Mercado Investigaci\u00f3n de mercado El proceso de recopilar, analizar e interpretar informaci\u00f3n sobre un mercado, sus consumidores, competidores y el entorno permite tomar decisiones informadas y mejorar el rendimiento. Conocimiento del Cliente Ayuda a comprender cu\u00e1les son las necesidades y conocer las expectativas de los clientes para planificar una estrategia en el tiempo. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2099","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages\/2099"}],"collection":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":43,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages\/2099\/revisions"}],"predecessor-version":[{"id":6709,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages\/2099\/revisions\/6709"}],"wp:attachment":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/media?parent=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}