{"id":1884,"date":"2019-07-08T12:41:52","date_gmt":"2019-07-08T12:41:52","guid":{"rendered":"http:\/\/172.233.12.166\/?page_id=1884"},"modified":"2024-07-29T08:11:31","modified_gmt":"2024-07-29T11:11:31","slug":"marketing-relacional","status":"publish","type":"page","link":"https:\/\/highdare.com\/en\/marketing-relacional\/","title":{"rendered":"Relational marketing"},"content":{"rendered":"
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Relational marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Relationship Marketing focuses on providing relevant value to users in order to retain them, build loyalty, and create confidence that sales will materialize on their own.<\/h1>
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CRM<\/h3>

A customer-centric set of practices in business strategies and technologies. Allows companies to track every interaction with current users, leads, and customers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Multichannel Campaign<\/h3>

Improves brand recognition, ensures consistency in the transmission of ideas, reaches customers through their preferred channels, and generates business opportunities. Leverage more than one communication platform (for example, E-Mail Marketing) to implement sales campaigns and extend to more audience.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Customer loyalty is the Holy Grail<\/h3>

The goal. The raison d'\u00eatre of many companies. It is earned through consistent actions, solid relationships and mutual respect. There are many alternatives to build loyalty (MailChimp, email marketing, Sales Force, etc.).<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Customer Segmentation<\/h3>

Customers are segmented according to common characteristics in order to market each group effectively and appropriately (CRM). They are classified according to status, volume of purchases, seniority, by frequency and\/or product lines purchased, influence, etc.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CX<\/h3>

Customer experience seeks to create a memorable customer journey, fostering customer loyalty and satisfaction.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Partnerships are a cooperation<\/h3>

Achieve a synergy in which each partner expects the results obtained to be better than those achieved on its own. Business alliances serve to study different points of view on a project and thus make better decisions.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tSo, Why us?\n\t\t\t\t\t<\/h3>\t\t\t\t
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Because relationship and digital marketing is the way to establish relationships with customers in an agile, direct and efficient way (cost vs benefit) and Highdare specialises in generating and managing all types of customer relationships, through a Customer Centric philosophy, ranging from customer acquisition to the advanced stages where we seek to generate recurrence, retention and loyalty. We are experts in implementing the technical components (CRM tools such as Salesforce, hubspot, etc), in the operation and in the strategic design of the different customer journeys. Multi-channel (omnichannel) contactability is key, using different communication channels such as email marketing, telemarketing, <\/strong>SMS, RRSS (Facebook, Instagram, X, TikTok) and Whatsapp Business. Through data analytics, we segment customers, reaching each of them through the right channel and with the right message.. <\/strong><\/p>\n\t\t\t\t<\/div>\n\t\t\t

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Marketing Relacional El marketing relacional se centra en aportar valor relevante a los usuarios con el fin de retenerlos, fidelizarlos y generar confianza en que las ventas se materializar\u00e1n por s\u00ed solas. CRM Un conjunto de pr\u00e1cticas centradas en el cliente en estrategias y tecnolog\u00edas comerciales. Permite a las empresas realizar un seguimiento de cada […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1884","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages\/1884"}],"collection":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":46,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages\/1884\/revisions"}],"predecessor-version":[{"id":6673,"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/pages\/1884\/revisions\/6673"}],"wp:attachment":[{"href":"https:\/\/highdare.com\/en\/wp-json\/wp\/v2\/media?parent=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}