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Helps to understand the needs and expectations of customers in order to plan a strategy over time. Customer insight involves all the structured data that defines a buyer and all those involved in the buying cycle.
Market research investigates the preferences of potential buyers of a product or service in order to obtain a clear picture that will ensure that the right decisions are taken. Its purpose is to gain an in-depth knowledge of the niche to be conquered and its degree of profitability.
Provides feedback on customer experience and expectations of a brand's products or services. Collecting data from a wide variety of sources facilitating data-driven decision making.
Determine customer satisfaction with products, services or the overall impression of a company. Identifying customer needs and trends and to gain insights from a population or interest group.
The Focus Group allows for qualitative research with a small group of people. Survey to gather relevant information about a launch and get ideas for improving existing products or developing new ones.
Simply, we know what we do. We are specialists in Market Research, we combine the technical capabilities and business knowledge of our teams to deliver a complete and multidisciplinary value proposition. We are continuously measuring the size and trends of the market, its dynamic functioning and evolution, understanding and addressing trends, using customer segmentation and / or consumers, to perform analysis of direct and indirect competition, understanding the barriers to entry and making contingency analysis of business, among other things. We propose an approach in which we use everything from psychology and sociology capabilities to data science and technological solutions to make a difference in our surveys, focus groups, and other types of research and market studies that we offer.
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